To be an innovative hotel management with qualified human resources delivering both international standards and unique Indonesian hospitality.
To develop quality products and services which consistently meet and exceed customer expectation
To develop qualified human resources who are competent, dynamic, and creatively capable to maintain service excellence.
To establish strong market position through competitive and proactive performance in encountering customer needs.
To be a professional, productive and efficient company that is committed to achieving goals which uphold integrity, profitability, employee development and share concerns toward environment conservation.
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